Problem:
Staying relevant in a changing consumer landscape where sustainability matters
Purpose:
Make sustainable living commonplace, driving positive social and environmental impact through their products.
Impact:
- Sustainable Brands Outperform: Brands aligned with purpose (Lifebouy, Dove, Vaseline) grow 69% faster.
- Consistent Growth: Share price rise and steady growth in sales and market share across categories.
- Sustainable Innovation: Focus on sustainability led to eco-friendly product development.
Practices Driven by Purpose:
- Sustainable Brands Outperform: Brands aligned with purpose (Lifebouy, Dove, Vaseline) grow 69% faster.
- Consistent Growth: Share price rise and steady growth in sales and market share across categories.
- Sustainable Innovation: Focus on sustainability led to eco-friendly product development.