Unilever (Global in 190 Countries)

Problem:

Staying relevant in a changing consumer landscape where sustainability matters

Purpose:

Make sustainable living commonplace, driving positive social and environmental impact through their products.

Impact:

  • Sustainable Brands Outperform: Brands aligned with purpose (Lifebouy, Dove, Vaseline) grow 69% faster.
  • Consistent Growth: Share price rise and steady growth in sales and market share across categories.
  • Sustainable Innovation: Focus on sustainability led to eco-friendly product development.

Practices Driven by Purpose:

  • Sustainable Brands Outperform: Brands aligned with purpose (Lifebouy, Dove, Vaseline) grow 69% faster.
  • Consistent Growth: Share price rise and steady growth in sales and market share across categories.
  • Sustainable Innovation: Focus on sustainability led to eco-friendly product development.
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